Long gone are the days of hours of formal portraits for a wedding. Bride alone, bride with maid of honor, bride with bridesmaids, bride with sister, bride with brother, bride with mom, bride with dad, bride with both parents, bride with immediate family, bride with cousins...well, you get the picture.
We noticed very early on in our photography that people didn't like a lot of group formals. Even if we made it fun and changed the poses, we were met with grumpy bridesmaids or fathers of the bride. We even got heckled once by a maid of honor "are we DONE yet?". So we decided to change courses, and I think that is one of the keys to our success as photographers.
There are photographers that still bring in lights and do a grand production with every combination of family. There are the complete opposites that do strickly photojournalistic with no posing whatsoever. We (like most photographers now a days) are comfortablly in the middle. Posing some, but having a lot of our images capture candid moments. We feel that the most cherished images of family are the ones where they are interacing, laughing, and being themselves, not standing still and smiling into the camera.
The most important thing we do with our group shots is make them fun. We don't stage the smiles, we don't overly pose. We work with the group dynamic. If they are goofy and fun and creative, we'll do some of the more fun shots. If they are more reserved and just want to get them done (believe me, that is becoming more and more common) we make them short and sweet. We firmly believe that if we push the wedding party into doing an hour of pictures when they don't want to, that it will show up in the pictures and carry over into the reception. We don't want a grumpy wedding party and we are experienced enough to know when to stop shooting and not to push anyone. This experience should be a happy one for all involved.
For our family portraits, we generally do three poses for each side of the family. A large group shot that can be as large as you want (usually best outside), then we break it down to immediate family. Then the bride and her parents. If more are requested, we will gladly do them, but we have found that families are grateful to have 15 minutes of pictures and that is it. Our brides and grooms are definately happy with this scenario as standing in one place smiling for an hour isn't ideal to them.
Over our 8 years of experience, we have really honed in on what images are important and we focus on those. We receive so many compliments on how painless our formals are, especially from mothers of the bride or groom who reflect on how this isn't anything like their wedding pictures.
That is exactly what we want to hear =)